The 3 Vs (Video, Voice, Vernacular) Of Marketing
by TMVFebruary 3, 2019   0

The 3 Vs (Video, Voice, Vernacular) Of Marketing

TMV: The letter ‘V’ has always been associated with something positive like, victory, valor, etc. Recently a change in human behavior all over the world as well as in India, started to generate wrinkle marks on the forehead of marketers.  In the past 2 to 3 years we have seen a massive growth in affinity of the users towards the 3 Vs i.e. Video, Voice & Vernacular. Here are few justifications on these new trends.

Video

YouTube has become synonymous with videos. Today it is the 2nd most popular website in the world lying in between Google (1) & Facebook (2). People’s liking made it a social media as well as a search engine.

USP of Videos: This form of content is very power to deliver a message in the shortest span of time because it is a blending of audio and visuals, thus making it easier for the user or visitor to understand.

Quick Stats:

YouTube Statistics Worldwide

The Video Marketing Checklist: 

We believe to be analytical before going ahead with any sort of campaigns. So, here is a question checklist that you should check and find out the data before starting your video marketing campaign.

  • Are my competitors in YouTube and how are they performing?
  • Is my TG (target group) there in YouTube? If so, then how much active they are in YouTube and how do they react over there?
  • Are my competitors using video posts in Facebook? If so, then how often and how are those videos performing?

What type of videos related to my business get success in YouTube? Check their delivery style, content arrangement, video length, etc.

Voice

It has been observed that there is a notable rise of voice search over the year. People start searching through voice based queries in order to know the temperature, to find the review of a restaurant, to get news from the internet, etc. without typing the query. This habit of human beings of the digital age gave rise to some extremely helpful digital pets like Alexa, Google Home and stuffs like that. These smart AI enabled devices are so interactive that people use them to get information in a conversational mode. You can connect all your smart devices with these digital assistants and get your job done within a second. Now the marketers should ace up their sleeves to get going with this trend and start promoting their products or services on voice search platforms, because this is the future of search market.

USP of Voice Search: The USP of voice searches have collective advantages. It is a faster process; you can do another task and use voice assistants simultaneously. People can also search without opening a search engine app or website. So, it is crystal clear that the ease of searching makes voice search one of the most popular choices among the audiences.

Quick Stats:

Voice Searching Report & Statistics

Some Voice Search Tips: 

It has been observed that while doing voice search people are more specific in their queries. So, long tail keywords and specific content is again the key. A speakable schema tag is also available in the beta version to enable the ease of voice searching.

Vernacular

By birth human beings have an affinity towards their mother tongue. Now a days we can see that the internet is being accessed in various local languages all over the world. Even people from developing countries like India, which consists of multiple languages, started to surf the internet with their regional languages like Hindi, Bengali, Marathi, Tamil, etc. There has been a sharp rise of this practice after the launch of Jio in India, which gave internet access to every corner of the country, even in extreme rural areas where people don’t know any other language apart from their mother language. So, the marketing world can take this advantage and start creating new avenues of success by reaching to those people who are more familiar with their own language.

USP of Vernacular: Mom’s affection is always special; same is the case for mother language. The country, Bangladesh was created on the basis of their mother language only. Anything which is represented through our mother language seems easier to understand. Our brain tries to interpret a message through mother language only.

Quick Stats:

Data & Statistics on the USE of Vernacular Languages in the Internet

Some Vernacular Search Tips: 

Websites can be optimized very easily for vernacular search using options like hreflang tag, subdomains or language selection drop downs. Google also provides an option to search using your mother language by enabling users too select their preferred language.

The marketers especially the digital marketers should now start optimizing websites and campaigns for the 3Vs of modern marketing.


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