Every brand has their own way of promoting themselves, so does McDonalds as well. They are crystal clear about their brand's positioning i.e. kids, teenagers primarily along with busy business men or executives. There are various sentiments that this segment has like for a kid, his first experience matters a lot that generates likability and quick addiction for that place. For a teenager relaxed hangout at pocket friendly rates is what he will be looking for. They have perfectly positioned there brand among their TG. Let's see some of their key strategies and activities that they have done so far in order to go ahead.
- The model they chose is a franchise model. It ensures higher success rate with an opportunity to expand your brand faster.