In the year 2004, Mark Zuckerberg launched this social networking site. Firstly, it was an online photo directory site, later it became the most used social networking site.
Earlier, it was called “The Facebook” and it used to be written on deep blue background in light blue font.
In 2004, “the” was removed and the font color of the letters was changed into white. Since its initial days, the logo of Facebook did not change much. One can find little modifications only in terms of the logo. The name of the organization has to be written in white letters of lower case in a blue colored rectangle.
In 2014, the company modified the logo subtly. It was unable for the users to find out these minute changes. The single storey a replaced the double storey a and the b has been used in the font with a terminal. The organization believes in accumulating various features and present them on a single platter to the user. The uniqueness of the organization lies in its innovative strategies. It is said among the designer communities, the new Facebook logo has attracted the sights of the users due to its elements of simplicity.
It is known that Zuckerberg suffered from the disease called deuteranopia – partial blindness for red and green color. But he was able to make distinctions between different shades of blue. It can be a reason for Mark to use this color majorly for his organization.
For the marketing purpose, this color combination is considered to be one of the most influencing ever. Different colors symbolize their own meaning. In the fashion industry, black is considered the most attractive color. Green is always used for justifying the improvement of science, nature, or education. So green color is always used for bringing any kind of change to society. Whereas, blue is one of the most used colors in the industry of technology which represents trust.
Facebook used this color to put its mark on the industry. This unique combination of white and blue color in the logo of Facebook. It is a perfect combination of youthfulness and purity. The company used this color palette to express a common feeling of optimism with its innovative strategy.